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AI May Not Take Your Job, But Someone Using AI Will | Entrepreneur

AI is significantly impacting marketing and PR agencies.
AI tools are increasingly being used by professionals in the industry.

Council Post: How To Protect Your Agency When It Comes To Clients And Privacy Regulations

Have clients sign a waiver acknowledging data protection responsibility
Avoid relying on AI or copying policies, collect necessary data only, utilize privacy policy generator

'We need your trust': As Trump returns to the White House, DE&I practitioners grapple with an uncertain future

Agencies face uncertainty with potential political shifts impacting diversity and inclusion efforts under a possible Trump administration.

AI is a threat to some marketing agencies, an opportunity for others | MarTech

AI's potential to handle 95% of marketing agency work poses challenges to the industry's future.

As brands look for AI edge, B&Q retail owner Kingfisher is expanding in-house development

Companies can adopt generative AI solutions in-house, bypassing the need for agency involvement, to drive innovation and cost savings.

Account managers are more vital than ever - don't let anyone tell you differently

Account management roles are facing higher redundancy rates due to budget cuts and restructuring efforts, but they are essential for coherence and client relationships in the post-pandemic world.

AI May Not Take Your Job, But Someone Using AI Will | Entrepreneur

AI is significantly impacting marketing and PR agencies.
AI tools are increasingly being used by professionals in the industry.

Council Post: How To Protect Your Agency When It Comes To Clients And Privacy Regulations

Have clients sign a waiver acknowledging data protection responsibility
Avoid relying on AI or copying policies, collect necessary data only, utilize privacy policy generator

'We need your trust': As Trump returns to the White House, DE&I practitioners grapple with an uncertain future

Agencies face uncertainty with potential political shifts impacting diversity and inclusion efforts under a possible Trump administration.

AI is a threat to some marketing agencies, an opportunity for others | MarTech

AI's potential to handle 95% of marketing agency work poses challenges to the industry's future.

As brands look for AI edge, B&Q retail owner Kingfisher is expanding in-house development

Companies can adopt generative AI solutions in-house, bypassing the need for agency involvement, to drive innovation and cost savings.

Account managers are more vital than ever - don't let anyone tell you differently

Account management roles are facing higher redundancy rates due to budget cuts and restructuring efforts, but they are essential for coherence and client relationships in the post-pandemic world.
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Looking for an agency in Bristol? Here are 10 recommended by marketers

Bristol is home to some great marketing agencies
The Drum Recommends is a free service that helps marketers find trusted agencies

Council Post: How Staying Committed To Your Marketing Agency Can Boost Your Success

Forging long-term partnerships with marketing agencies can provide in-depth knowledge of your business and enable them to craft tailored marketing strategies.
Long-term partnerships can ensure consistency in branding and messaging, building trust and recognition among your audience.
Investing in long-term agency relationships can lead to cost savings and increased efficiency in marketing campaigns.
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